7 Must-Have Loyalty Programs for Shopify Stores Using Email Marketing

 In the world of ecommerce, returning customers are the backbone of sustainable growth. That’s why loyalty programs, especially those that work hand-in-hand with email marketing are essential for Shopify brands. They don't just incentivize repeat purchases, they enable you to build meaningful, long-term relationships with your customers.

If you’re a Shopify store owner looking to integrate a loyalty system with platforms like Klaviyo, Mailchimp, or Omnisend, you’re in the right place. Below, we’ve listed 7 of the best loyalty and rewards apps that sync with your email marketing tools to boost retention and lifetime value.

1. Nector – AI-Powered Loyalty & Rewards for Growth-Driven Brands

Nector is designed for modern Shopify merchants looking for an intelligent, data-driven approach to loyalty. It offers a range of features, from customizable points systems to gamified engagement tools, all while integrating deeply with your email platform.

Top Features:

  • Points-based and tiered loyalty programs

  • Spin-the-wheel and scratch cards to gamify engagement

  • Cohort-based analytics for advanced targeting

  • Email triggers for rewards, reminders, and win-backs

Email Integrations: Klaviyo, Mailchimp, Omnisend
Pricing: Free plan available; advanced features in paid plans
Why Choose Nector.io: If you're looking for an easy-to-use but robust solution that pairs perfectly with your email flows, Nector leads the pack.

2. Smile.io – Simple and Scalable Loyalty Tools

Smile.io is one of the most widely used Shopify loyalty apps. Its simplicity makes it perfect for small to medium-sized businesses looking to quickly implement a customer rewards program.

Top Features:

  • Points for purchases, referrals, social shares, and birthdays

  • VIP tiers for customer segmentation

  • Branded loyalty panel integrated into your store

Email Integrations: Klaviyo, Mailchimp
Pricing: Free basic plan; advanced features require a paid plan
Why Choose Smile.io: For its ease of use and polished design that makes rewards feel native to your store.

3. LoyaltyLion – Personalized Loyalty with Granular Segmentation

LoyaltyLion offers more control and customization, making it ideal for growing or enterprise-level Shopify stores. It lets you create loyalty campaigns based on customer data and behaviors.

Top Features:

  • Customizable rules for earning and redeeming points

  • VIP tiers with exclusive benefits

  • Detailed segmentation and performance tracking

  • Email triggers for customer re-engagement

Email Integrations: Klaviyo, Mailchimp
Pricing: Free plan available; pricing scales with features and store size
Why Choose LoyaltyLion: If you're serious about loyalty and segmentation, LoyaltyLion is a powerful choice.

4. Yotpo Loyalty – Full-Funnel Retention Ecosystem

Yotpo Loyalty is part of the broader Yotpo ecosystem, which includes reviews and SMS marketing. It’s best suited for Shopify brands that want to centralize their retention strategies under one platform.

Top Features:

  • Loyalty, referrals, and tiers all in one place

  • Integration with SMSBump and Yotpo Reviews

  • Email automation for loyalty reminders and updates

Email Integrations: Klaviyo
Pricing: Paid plans only; custom pricing on request
Why Choose Yotpo: Perfect if you're already using other Yotpo products and want a cohesive experience.

5. Stamped Loyalty – Loyalty that Works with Reviews and Referrals

Stamped is known for its review platform, but its loyalty module is equally strong. It’s great for brands that want to reward reviews and social shares alongside purchases.

Top Features:

  • Points and referral programs

  • Integration with Stamped Reviews

  • Email campaigns for reward reminders and loyalty milestones

Email Integrations: Klaviyo, Mailchimp
Pricing: Free plan available; paid plans for advanced features
Why Choose Stamped: Ideal for merchants who already use Stamped for reviews and want to expand into loyalty.

6. Growave – Affordable All-in-One Loyalty and Marketing App

Growave is more than just a loyalty program. It includes wishlists, reviews, referrals, and more in a single Shopify app—ideal for small businesses on a budget.

Top Features:

  • Loyalty program with VIP tiers

  • Wishlist and review capabilities

  • Built-in email notifications and third-party integrations

Email Integrations: Klaviyo, Omnisend
Pricing: Starting at $9/month; free trial available
Why Choose Growave: Offers strong value with bundled marketing tools in one app.

7. Marsello – Loyalty Meets Built-In Email & SMS

Marsello stands out by combining loyalty, email, and SMS into one dashboard. You don’t need third-party email tools if you go with this option, making it a great all-in-one solution for time-strapped brands.

Top Features:

  • Points and reward-based program

  • Built-in email and SMS automation tools

  • Pre-built customer flows for birthdays, re-engagement, and more

Email Integrations: Built-in (no need for external tools)
Pricing: Usage-based plans with free trial
Why Choose Marsello: Best for brands that want to manage loyalty and marketing in a single interface.

Final Thoughts

Pairing a loyalty program with email marketing is one of the smartest ways to retain customers and drive higher lifetime value. Whether you want a simple rewards system or a fully customizable retention suite, these apps offer some of the best Shopify loyalty programs that integrate with email tools.

Ready to turn your customers into loyal fans? Start integrating your rewards program with your email marketing today.

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